How Do I Target an Instagram Ad? Avoid This Blunder!

Targeting your ads is the most important piece of your paid strategy when it comes to attracting your ideal clients. Instagram ads rolled out a few months back, and I had to write this quick post to make sure everyone knows NOT to use this targeting feature:

Impressions on Instagram

it seems like a good idea: Get me in front of people ALL THE TIME! Marketing 101, riiiight?

Wrong. Unlike Facebook (and soon possibly Twitter), Instagram does not customize the timing of your feed to ensure you don’t see repeat ads and posts throughout the day. It’s chronological, and you only see posts by the people you follow (not what their cousin’s mom tagged them in). Now, you also see the occasional ad and Instagram recently released options to hide and unfollow advertisers you don’t like.

It’s all about user experience, and while I do think your brand should be popping up in all the places your audience spends time, bombarding them on Instagram multiple times per day is more likely to get your ad or account hidden (see below) which has long term implications on your paid strategy.

The “impressions” option becomes risky on Instagram because you can quickly become annoying. So I recommend sticking with Link Clicks to Your Website in almost all scenarios!

Looking to take your IG marketing up a few (hundred) notches? Check out our Insta Profesh Mini-Kit! It includes all the tactics you need to grow a highly engaged community that converts. Learn about growth and strategy misconceptions, so you don’t make any of the classic mistakes. Get started growing your tribe with confidence, or revamp an account that isn’t working.

Click below to watch our 30 second video and see if the Mini-Kit is right for you! 

Looking for something even more thorough? Our February Insta Profesh Guided Study was a HUGE SUCCESS! We’ll be opening enrollment for the consulting-based live video June Insta Profesh soon. To be notified of early registration specials, leave us your email below!



Rachel Creveling