So it’s that time of year again. Time to think about all of momentous things that we will accomplish in the New Year! I bet you are thinking about those 20 lbs. you dedicated to melting off last January that didn’t quite seem to go away all year. Nope! We’re here to talk through a few do’s and don’ts when it comes to building a better brand in 2016! Ready?!
Do Complete a brand assessment!
Let’s turn the mirror on you for a moment, a bit of self-reflection if you will. Ask yourself the following questions: